Thursday, 3 April 2014

Andrew Goodwin


Andrew Goodwin’s 6 Features of Music Videos
In his book Dancing in the Distraction Factory, Andrew Goodwin points out characteristics and features that can be found in music videos. Below is the six characteristics he believed to be conventions of the music video genre.
  1. Music videos demonstrate genre characteristics.
    (e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop).
  2. There is a relationship between lyrics and visuals. The lyrics are represented with images.(either illustrative, amplifying, contradicting).
  3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music.
    (either illustrative, amplifying, contradicting).
  4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
  5. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.
  6. There are often intertextual reference (to films, tv programmes, other music videos etc).
From Andrew Goodwin, DANCING IN THE DISTRACTION FACTORY, 1992.

Tuesday, 1 April 2014

WJEC Moving Image Awards 2014

WJEC Moving Image Awards 2014

WJEC’s new Moving Image Awards are designed to recognise the best moving image productions made by students aged 14-19 at schools and colleges offering WJEC qualifications.
The awards are organised by WJEC and supported by the British Film Institute. The shortlisted entries will be screened at an awards ceremony at the BFI on Friday 19 September 2014. Shortlisted entrants will be contacted directly and the full programme for the awards ceremony will be published on WJEC’s website in July.

The Categories

Moving Image Awards
  1. Film sequence (any genre)
    This could be an opening, title, closing or climactic sequence from any genre of film.
  2. Short film 
    This should consist of a complete narrative rather than a film extract.
  3. Music video
    This should either use an original music track (e.g. by a local band/artist) or, for established bands/artists, one without an existing video.
  4. TV sequence 
    This could be an opening, title or key sequence from any genre of TV programme.
There will be a prize for the winning entrant/s in each of the four categories, as well as one overall individual prize and one prize for the best entry for an individual under the age of 16.

The Criteria

We are looking for creative, original and high quality moving image productions in either English or Welsh.
The productions should:
  • be submitted by Tuesday 20 May 2014
  • be between 3 and 5 minutes in length
  • use only original filmed material
  • be made by 14-19 year olds between September 2013 and May 2014
  • be made individually or in a group of 4 maximum (where each entrant must have a specific technical role, i.e. camera work, editing, sound design, but not acting)
  • be made at a school or college offering WJEC qualifications
  • be the entrant’s/entrants’ own work
  • be suitable for a school/college audience
Copyright is the responsibility of the entrant(s).
All entries must be authenticated by both the entrant/s and an appropriate teacher on the application form.

Tuesday, 11 February 2014

AS Media - Thriller Coursework - TITLES

Format of TITLES for AS Thriller Coursework

After the IDENT use a FADE IN. The titles should then be in the following order:
(1) 'Your Production Company' Presents
(2) A Film by 'One name - usually the director'
(3) Starring or With
(4) Male star
(5) Female star or other way round
(6) Title of film - or could be at the end
(7) Also starring - 2/3/names - each on seperate title
(8) Then 3/4/5 of the following - you choose - each on seperate title
Editing
Music
Cinematography or Director of Photography
Casting
Set Designer
Costume Designer
Script
(9) Then Producer(s) - can be more than one
(10) Always finish with Director - one name, usually the same as A Film By ...
(11) Could put title here
Remember to use LiveType and try to make titles interesting. They can be either over black or superimposed over your film. Space them out over the two minutes of the film.Give the audience plenty of time to read the titles. 
(12) Finish with a fade out & fade music out

Monday, 10 February 2014

The Film Industry - Scheme Of Work

Areas of Focus.
      the issues raised by media ownership in contemporary media practice;
      The importance/influence of the ‘big six’: Disney, Paramount, Warner, Universal, Columbia and 20th C.Fox
      The problems smaller film companies have.

      the importance of cross media convergence and synergy in production, distribution and marketing;
       Internet, newspapers, radio, television, billboard posters, Social Media (Facebook/Twitter) etc.

      the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;
      Such things as Netflix, Love Film, 3D, home cinema, Digital camera/projector.

      the significance of proliferation in hardware and content for institutions and audiences;
      Eg. 3D, Digital Camera/projector, home cinema, Smart TVs, Laptops, Tablets , the effect of Piracy etc 

      the importance of technological convergence for institutions and audiences;
      Internet,  Netflix, Love Film, home cinema, Smart TVs, Laptops, Tablets etc. , Social Media like Facebook and Twitter.

      the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions
       How are we targeted? How much choice do we have?

      the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.
      Where, When and How do you watch films? What do you watch? How typical are you? Piracy?



The Film Industry Scheme of Work.

1.     The Exam - Make notes on the key points from the Main PowerPoint Slides 3-6.

2.     The Basics – the chain of events -- Make notes on the key points from the Main PowerPoint Slides 7-10.

An introduction to the problems faced by small, British independent film companies and the way they overcome these problems.

3.     ‘Films of a Life’.  - Make notes on the key points from the Main PowerPoint Slides 132-160

4.     ‘Shifty’ a successful ‘micro budget’ film - Make notes on the key points from the Main PowerPoint Slides 109-131

5.     Film 4- Make notes on the key points from the Main PowerPoint Slides 44-58.


In contrast an introduction to the big six film companies and the importance of the Blockbuster (some Case Studies)

6.     The ‘Big Six’ Production Companies - the importance of Blockbusters - Make notes on the key points from the Main PowerPoint Slides 15-24

7.     “Iron Man 3- including the importance of the Chinese market.
       Make notes on the key points from the Main PowerPoint Slides 210-240

8.     “The Hunger Games” (look out for how the next film in the series is being promoted)  – Make notes on the key points from the Main PowerPoint Slides 161-200

9.     “Prometheus”   - Make notes on the key points from the Main PowerPoint Slides 201-209



         The Chain – Production, Exhibition and Distribution.


10.                        Film Production - make notes on the key points from the Main PowerPoint Slides 11-44.

11.                        Film Distribution (including marketing / publicising a film)
12.                        make notes on the key points from the Main PowerPoint Slides 58-98

13.                        Film Exhibition make notes on the key points from the Main PowerPoint Slides 99-108


…………………………………………

14.                        Past Questions from slides 242 onwards.


You must make sure you can answer all of these questions before the examination.

Section B - The Film Industry


Sunday, 2 February 2014

Infogram

An Interesting Presentation Tool


This is an interesting method of presentation used in The Guardian. You could use this same method for the following:
  • target audience research 
  • visual representations of your idea for your thriller/music video 
  • one of your evaluation questions

You can make your own inforgraphs using a range of different websites. Some are more advanced than others:

Quite an advanced website is https://magic.piktochart.com/ . It has lots of free templates and you can create some really interesting things.  Here is an example:






If you're in need of something a bit more basic and less time consuming then infogr.am  is the one for you
Here is an example:

A third option is http://www.easel.ly/

Here is an example:


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